Case Study: Linkbuilding (Outreach)

I started planning and implementing outreach and linkbuilding campaigns for my account, a ticket service provider for theater, sports, concerts, tourism, and trade fairs in Germany, in August 2012. The goal was to increase the authority of the website, boost brand awareness and rankings on

the Project timeline
the Strategies
the results


Editorial link generated on a regional online newspaper which has outstanding SEO and social media KPIs (s. screen shot below). The article’s topic is highly relevant for, namely: The greatest cultural events in Cologne in 2013 (German: Die größten Kultur-Ereignisse in Köln 2013). The anchor text “das Ticketportal AD Ticket” is natural and descriptive but contains the main keyword “ticket”. SEO & social media metrics. Source: Sistrix Tool


Editorial link generated on a student deal website which is authoritative in its niche. The article’s topic is highly relevant for, namely: Live cheap concert highlights of the winter season (German: Konzert Highlights der Wintersaison kostengünstig live erleben). SEO metrics. Source: Sistrix Tool SEO visibility during the linkbuilding campaign. Source: Searchmetrics Tool