case study: Domain Mirroring

I was sure that we needed to build an SEO strategy centered on educational medical content that would help generate long-term revenue, enhance customer experience and position the brand as an authority in the industry on the Austrian and Swiss markets, capture leads and convert them into paying customers. We gained positive experience on HealthExpress DE, therefore we were looking for cost-effective opportunities to build this brand on the other German speaking markets.

In this SEO case study I will explain you how we generated sales and revenue on the Austrian and Swiss market with means of domain replication (structural and content identity).

  • Project scheduled goals: Improvement of sales & revenue on the Austrian and Swiss markets
  • Project Duration: 8 weeks
The Strategies
  • Structural cross-domain replication
  • Implementation of the href-lang tags on every page
  • All internal links on HealthExpress.de were changed to relative URLs before they were mirrored on CH and AT, so it was ensured that all internal links pointed to the correct CH and AT version after the mirroring.
  • Close cooperation with the SEO, design and development departments
The Results
  • The sales improvement on a month base
  • Building customer base in the Austrian and Swiss markets for retention
  • Stable development of the SEO visibility (CH.domain has 585 KWs and AT. Domain – 491 KWs in the SERPs) and organic traffic (s. screen shots)
Graphic 1: SEO visibility development of the mirrored HealthExpress AT.domain (in comparison to 3 corporate domains). Source: Searchmetrics Tool
Graphic 2: SEO visibility development of the mirrored HealthExpress CH. Source: Sistrix Tool